For this week’s Friday Facebook Session we discussed What Can We Learn From The Latest Google Algorithm Rollouts?. Whenever Google changes its algorithm, you might see some changes in your ranking and traffic.
If this is the case, then here are our 5 Tips to survive The Summer Of Algorithm Updates:
1. Ranking Changes Could Be Due To Algorithm Updates
Changes in keyword rankings across the board might be a result of an algorithm update, but they also might not. It’s wise to do some research before reaching any conclusions.
2. Some Industries and Types of Websites Might Be Impacted More Than Others
Take a look at others in your sector to see how their websites are doing. If there are consistent patterns, that will give you a clue to find out what has changed and what you need to do in response.
3. There’s Not Necessarily Anything Wrong With Your Website
Rankings could be lost thanks to factors beyond your control, such as a change in search intent. Do some research around what the latest algorithm update was targeting before you start to make changes to your site.
4. There Are More Algorithm Updates Yet To Come
The summer 2021 algorithm updates aren’t done yet, and there are always more updates around the corner anyway. Never rest on your laurels. Stay vigilant and keep working towards consistent, incremental improvements to your website.
Want More?
If you’d like to watch the full video from the Facebook Live session with Rachel, Hannah and Dalley, then you can watch it via our Facebook page. We continue to monitor the chat, so you can ask us a question at any time and we’ll get back to you.
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