Google ads have many practical bidding tactics. The most popular one is known as CPA bidding, and this is an intuitive way of using a bidding strategy.
But the question is, can changing your bidding strategy regarding its CPA and bidding hurt your conversions?
We will find that out in this very blog post.
Facts About Target CPA And Its Bidding
Having the option to target your CPA bidding with the link to google ads is a compelling strategy, which in turn means that when google algorithms notice this, everything is already done for them rather than you need to put the extra effort into getting this completed.
This will all depend on the type of bidding strategy your business uses, as then you can focus on the right kind of ad metric. An example of this could be that you can work on your conversions and narrow your costs for more clicks over these conversions.
How To Fix Your Low Traffic Levels That Are Affecting Your Conversion Levels?
Suppose you have noticed that your levels are dropping regarding the clicks and conversions that you would usually get, even after ensuring that you have the best strategy possible. In that case, there could be a few reasons as to why this is happening:
- Check the target of your CPA- one of the reasons this may be happening is because the target and your overall CPA are a bit too low.
If your CPA is still low, you may want to consider comparing them with some of your other ones and see where it can be improved regarding your traffic levels and target.
- Check for the increase of all of your conversions- instead of including your modifications; you may look at both clicks and conversions together.
This is because your target CPA and the goal it has for your bidding aims to ensure that you are getting more conversions, and so you may notice a slight decrease in all of your impressions or even your clicks whilst sorting out your modifications.
- Ensure that you have your tracking icon on for all of your conversions- if you have accidentally removed the modifications that you are currently trying to track and sort out, the ads that have been included in this will stop running because there are so many issues.
To improve this, you need to enable the tracking.
Does Changing And Switching To A Goal Harm Your Conversions?
The answer to this is that, unfortunately, this is possible, as you could lose some of the hard work that you have put in with the optimisation aspect of your content, and you may need to include an extra line of your bidding strategy.
If this was the case, it could lead you to not as many conversions or, even worse, lower the price of your conversion levels altogether because your optimisation levels have changed.
What Are Some Of The Advantages OF The Goal CPA Bidding For Conversions?
One of the best advantages of the goal of CPA bidding and conversions is how you will save yourself a significant amount of money and time as long as you stop all unnecessary spending areas and ensure that your CPA remains at the top and follow your conversions and biddings.
Also, the chances are very high for your business when changing to the automated bidding strategy as it will give you those extra conversions linked to the handbook and specific technique, which will save you some spare time.
Your CPA In Google Ads That Link To Your Conversion Levels
Including your automated bidding process with your CPA in google ads is a conscious topic. Many people have said that by including this, they have seen a massive change in their conversion levels as they have improved.
But there have been some cases in which including your targeted CPA has been to be known to be very beneficial for all of these Google ads, driving more force for clients with their conversions; also, there have been cases where this isn’t the case at all.
When Will Your Targeted CPA Work For Your Conversions?
Google is an excellent search engine that sometimes makes a few fair assumptions whenever they have released a new kind of feature for their ads and platform.
One of them is that your marketing business is using the right strategy for your conversions, CPA, and bidding process and that you have a certain number of clients using your ROI specifically on google ads.
With this new part of this equation, google has advised you that this automated kind of strategy has the best outcome in mind, and that is:
- Your google ads campaign should have a certain number of conversions within a specific period
- The budget that you should have for your primary movement should be your CPA x 10
- If you do not want any more issues to arise, you should only make changes to 10% of your target within a 14-day time frame.
Overall, you can see that having the right CPA will benefit your conversions in many ways, mainly where your google ads are concerned. Still, if you are not careful, you can mess things up with the content that you have previously optimised.
Can Switching to CPA Bids in Google Ads Hurt Conversions
If you want to know how switching to CPA buds in google ads can hurt conversions, give us a call. We would love to talk to you. Email, email@example.com phone tel:016170620012 Or fill in the contact form page