Case Study: Chappell Enterprises

Our SEO campaign boosted web traffic for Groundskeeper Recruitment company and achieved excellent keyword rankings and social media presence.

Background

Chappell Enterprises are a recruitment agency specialising in golf, sports turf, grounds maintenance, and landscaping recruitment. They work alongside recruiters, hiring managers, and business owners looking to fill temporary, seasonal, or permanent job vacancies, providing workers nationwide.

Brief

Chappell Enterprises came to us with the hope of growing their traffic in a more niche field. They aimed to focus specifically on targeting keywords related to ‘groundskeeping’ and ‘grounds maintenance’. The client was keen to drive targeted web traffic to their site and make their mark on their intended target audience.

Approach

We came up with a strategy that would help Chappell Enterprises drive targeted traffic whilst narrowing their focus on a specific sector and the relevant keywords to support this. We created a variety of content and optimised the website to focus on these, more niche, keywords.

Results

Throughout our SEO campaign, we grew organic traffic, organic social traffic and referral traffic through our different implemented strategies.

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Our Strategy Included

  1. Onsite Optimisation
  2. Offsite Optimisation
  3. Social Media
  4. SEO Content
  5. Link Building

Increased web traffic

Consistent ranking positions for target keywords

Increased social engagement

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