Our bespoke digital marketing strategy enabled this client to consistently rank on page 1 of Google for a wide range of relevant keywords.
Our client is a UK-based construction company that specialises in heavy building materials and waste management solutions. With more than three decades in the construction industry, they have seen continuous expansion whilst still remaining an independent, family-run business.
Though the client is already one of the leading companies for construction services in their geographical area, they strive for further expansion across the UK. They also wanted to see growth in specific services that were not performing as well as they could.
Their website was good in many aspects. It was rich in content with a lot of relevant information about the client and their services. However, it also had an abundance of issues and was not optimised effectively. This meant that traffic to the website had stagnated significantly and was now trailing behind the websites of the client’s key competitors.
As part of their expansion plans, the client asked for our help to improve their overall online presence and drive quality traffic to their website. Ultimately, they wanted to increase their share of the market in the UK’s construction industry.
Following extensive keyword research and competitor/industry analysis, the GrowTraffic team curated a bespoke digital marketing strategy heavily centred around improving and re-optimising the client’s current website.
This included targeting keywords specific to certain services the client wished to expand. The strategy also included improving the company’s online “trust signals” whilst simultaneously targeting specific geographical areas via local SEO.
The client’s website has responded incredibly well to the digital marketing strategy, experiencing a significant increase in website traffic in the past 18 months, as well as improved user engagement. There has been a huge 139% increase in users visiting the website via organic search alone!
The website is now ranking well for a wide range of relevant keywords and is consistently ranking on page 1 of Google and other search engine results pages. The client experienced such high sales in one of the services they asked us to target (ready mixed concrete), that they then asked us to focus our SEO efforts on other one of their core services.
Of targeted keywords in Google’s Top 10
Increase in users visiting the website via organic search
Keywords ranking on Page 1 of Google (in the UK)
Increase in user engagement
Overall increase in users visiting the website