Social media campaign drove traffic to website for new baby brand, raising awareness prior to product launch.
Our Satisfied Customer
JUNIORJONES are a brand-new baby stroller brand, established in 2019. A high end, luxury brand, the company have created a range of strollers for modern families who want the best for their children. Innovators in the market, their carbon fibre stroller is an industry first.
We were approached by JUNIORJONES prior to the launch of their new website and tasked with creating a buzz on social media for their upcoming product launch. Our job was to attract new followers/likes prior to the website launch and drive the audience towards a newsletter sign up page.
GrowTraffic created a social media strategy for JUNIORJONES,rolling out campaigns making use of both organic and paid techniques. We successfully identified and engaged with the brands key target audience prior to the product launch, creating an appetite for the products by employing a ‘teaser’ style social campaign.
'GrowTraffic delivered what we hoped; excitement on social media prior to the launch of our brand. We’ve seen some great engagement so far and look forward to further increasing our web presence with their help.'
Catherine Haken, Head of Marketing, JUNIORJONES
Our Strategy Included
- Paid social media
- Organic social media
- Graphics & content
4 Strategy and reviews
5 Live event social media management
The Results
Results shown below are what we achieved in the two months prior to the brand and website launch. Already having a social media presence meant the website received a considerable amount of traffic in the first few weeks after launch. We continue to develop social campaigns with JUNIORJONES and work on search marketing to further increase website traffic.
4045
Facebook likes with paid promotion
5000
Average organic weekly reach
1304
Organic followers on Instagram
2000-3000
Instagram average organic weekly reach
30%
Web traffic through social