Our digital marketing strategy boosted organic web traffic for this UK-based children’s football academy and increased bookings by 3000%.
Kixx Academy is a football academy providing fun, creative and age-appropriate football training sessions for children aged from 18 months to 10 years old. With a vast number of academies across the UK, Kixx currently trains more than 25,000 children every week! Each Kixx Academy works towards one common goal, which is at the heart of everything they do; “To positively impact a child’s life at every opportunity”.
Kixx Academy approached GrowTraffic and asked for our help capturing more of the market. Ultimately, they wanted to increase the number of members joining their academies. Though they had a functioning website, optimisation was poor and it was performing worse than two major competitors. We were asked to create a digital marketing strategy that would help them rank higher in search engines and gain high-quality leads through their website.
Following competitor analysis, web traffic evaluation and keyword research, we curated a bespoke digital marketing strategy that centred around improving the optimisation of the website, enhancing the design of the website and creating keyword-rich, high-quality content.
Over the course of two years, Kixx Academy experienced huge growth in website traffic and high-quality leads. This led to a significant increase in academy memberships across the UK. Through organic SEO, Kixx Academy had a 3000% increase in bookings in the 2023-2024 period!
Increase in search visibility in first 6 months
Increase in organic traffic
Increase in bookings in 2023-2024
Average ranking position
Of targeted keywords in Google’s top 5