Our bespoke SEO campaign helped this renowned London-based diamond jeweller stand out in a heavily saturated market.
Our client is a long-standing diamond jeweller based in the heart of London. They specialise in bespoke diamond engagement rings, expertly crafted using ethically mined or lab-grown diamonds of the finest quality. This family-run jeweller also boasts a wide range of ready-to-wear engagement rings, wedding bands and other exquisite diamond jewellery.
Despite being a long-established, reputable jeweller with a prime London location, our client was struggling to stand out in a heavily saturated and highly competitive market. They approached GrowTraffic for help with improving brand visibility, increasing online sales and generating quality leads that would ideally boost the number of customers visiting their store.
Their website includes an e-commerce store showcasing their extensive catalogue of stunning diamond jewellery. However, it was not performing as well as it could be, and rankings were slowly declining.
Following a detailed audit of the client’s website as well as extensive keyword research and competitor analysis, our team developed and launched a bespoke SEO campaign. The strategy centred around increasing high-quality traffic to the website and improving user engagement once potential customers reach the site. It included a combination of on-site SEO, off-site SEO and content creation.
Since starting in 2023, our client has seen a continuous and steady increase in high-quality website traffic, including a 100% increase in visitors to the website. The client’s website is now ranking incredibly well for a wide range of keywords used by their target audience.
User engagement has improved, and the length of time users are spending on the site has also increased! Furthermore, the SEO campaign has continued to hold its own and produce positive results despite a large part of it recently being paused in preparation for the launch of their new website. This demonstrates the longevity of our tailormade SEO campaigns.
Increase in overall visitors to the website
Of targeted keywords in Google’s Top 3
Keywords ranking at Position 1 on Google
Increase in user engagement