Our multi-channel digital marketing strategy helped Chinese-established company Siltherm, a leading provider of Microporous Thermal Insulation, break into the European market.
Siltherm is a leading global producer of microporous thermal insulation. Established in China in 2011, Siltherm is the first (and only) vertically integrated producer of microporous insulation for both high and low temperature applications. The company now has premises in China, Europe (Dublin) and the UK, and boasts an international and multi-cultural team with more than 35 years of combined knowledge and experience.
Siltherm approached GrowTraffic shortly after embarking on an ambitious plan to expand into the already well-established European market. They had a brand new website and were seeking a robust, tailor-made digital marketing strategy that would help them achieve their goal of becoming a leading provider of microporous thermal insulation in Europe and the UK.
Due to their website being so new, it was not ranking for any keywords and had no domain authority*. Plus, they were up against several strong competitors already domineering the European market for microporous insulation.
*Domain authority is a score that predicts how likely a website is to rank well on search engines like Google.
Following in-depth competitor and market analysis, as well as keyword research and a comprehensive website audit, GrowTraffic launched a bespoke, multi-channel digital marketing strategy. Not only did we want to help Siltherm establish itself in the European market, we wanted to position the company as a leader in its field.
To do this, we focused on increasing brand awareness whilst improving the visibility of the website and ultimately driving quality traffic to the site. Our digital marketing approach combined on-site SEO with rich content creation as well as social media marketing and email marketing.
Siltherm has successfully captured a share of the European market, and its plan to become a leading provider of microporous thermal insulation in Europe has been bolstered by our ongoing digital marketing strategy. Today, the Siltherm website is ranking in Google’s top 10 for 42% of targeted keywords! Search visibility has improved significantly, and the website’s health score and domain authority have both increased. Users are now finding the website through organic search, and engagement once on the site has been boosted.
Average position on Google’s results page
Of targeting keywords ranking in Google’s Top 10
Keywords ranking on Page 1 of Google