A bespoke digital marketing strategy combined with a new and improved website helped this Rochdale-based veterinary surgery see a significant increase in online enquiries and new customers.
Valley Vetcare is an independent veterinary surgery based in Rochdale, Greater Manchester. With an experienced and dedicated team of veterinarians, Valley Vetcare is the trusted, go-to vets for pet owners in and around Rochdale. They offer a range of services, including preventative and routine care, diagnostics and surgeries, emergency care and pet travel services.
Valley Vetcare initially approached the GrowTraffic team in 2022 with the hope of increasing traffic to their website and ultimately gaining new customers. Though work had been done on the website, it remained outdated, bulky and had very little in terms of optimisation.
The website was performing poorly and was not generating many enquiries. The Valley Vetcare team had some capacity to carry out digital marketing activities in-house; however, it was limited and lacked direction.
GrowTraffic developed a digital marketing strategy that aligned with Valley Vetcare’s goals and budget. To begin with, this included optimising their existing website and carrying out off-site SEO activities to ensure the company was appropriately represented across the web. The strategy also focused on conversion rate optimisation with the intention of turning website visitors into promising leads.
This flexible digital marketing strategy was adjusted as needed to further improve Valley Vetcare’s online presence. After achieving excellent results, GrowTraffic was then tasked with creating a brand new website for Valley Vetcare, which launched in 2025.
The tailored digital marketing strategy significantly bolstered Valley Vetcare’s online and local presence, leading to a healthy increase in enquiries via the surgery’s website. The launch of the new and improved Valley Vetcare website further enhanced the company’s ability to be found online by potential customers in and around Rochdale and Greater Manchester.
Today, the website appears in Google’s top 10 results for almost 50% of the targeted keywords and ranks at number 1 for 27% of targeted keywords! Aside from search engine optimisation, the strong focus on CRO (conversion rate optimisation) was immensely successful, leading to a steady stream of new clients for the veterinary surgery.
Increase in search visibility*
Of targeted keywords ranking in Google’s Top 10
Of targeted keywords ranking at Number 1 on Google
Average position on SERPs* increased by 32 places
* SERPs = search engine results page
* Search visibility is how easily a website appears in search engine results for relevant queries.