Our bespoke SEO campaign increased organic web traffic and conversion rates for this vehicle branding specialist so significantly that they now receive a 25% share of the market.
Our client is one of the UK’s leading vehicle branding specialists. They specialise in designing and installing premium graphics, signage and branding for commercial clients, including businesses with fleet vehicles, car dealerships/showrooms and even clients within the motorsports industry.
When the client approached us, their website was ranking well for a range of keywords, with the number of visitors to the site steadily increasing.
Unfortunately, the keywords that the website was ranking well for were too niche and not entirely relevant or necessarily reflective of the services the client offered. Because of this, the majority of the visitors to the site were not the client’s target audience, and with a low conversion rate, the website was not generating sales.
The client approached GrowTraffic for help increasing the quality and quantity of visitors to their website with the intention of improving leads and generating new clients.
Following in-depth analysis of the website and extensive keyword research, the GrowTraffic team developed a tailormade digital marketing strategy. This centred around getting the website to rank for carefully-selected, relevant keywords while simultaneously increasing the conversion rate.
This included re-optimising the website, fixing critical errors and adding fresh, high-quality content to the outdated site. It also integrated some local SEO, which aimed to help the client rank better in selected geographical areas.
The client’s website responded incredibly well to the digital marketing strategy. 15 months on and the website has seen a 371% increase in organic traffic as well as a huge increase in user engagement. Today, the client is receiving a 25% share of the market within their industry and has all but cemented its position at the top of the rankings.
Increase in users visiting website via organic search
Of targeted keywords ranking in Google’s Top 10
Increase in engaged sessions*
Targeted keywords ranking on Page 1 on Google
Of market share now obtained by the client
*The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen or page views.