Our multi-channel approach increased website visitors by over 700% for this health and wellbeing tech start-up company.
Wellspace offers corporate wellbeing programs for a wide range of industries, with a mission to revolutionise workplace health. The company delivers measurable results via their app and online portal. Wellspace helps their client’s employees live a healthy and well lifestyle, which in turn, benefits the client.
Wellspace approached GrowTraffic shortly following their launch. They were still a start-up and needed help to increase awareness of their brand. They asked our team to help them inform the HR industry that their solution existed and was a cost effective, data driven way of managing employee health and wellbeing. The client was keen to drive targeted and genuine web traffic from relevant corporate clients whilst eliminating consumer traffic.
Following extensive keyword research and competitor analysis, we developed a multi-channel digital marketing strategy designed to help Wellspace make their presence in the industry known.
Our goal was to get the new website to rank effectively, boost web traffic, and educate potential customers. We used a content driven approach, which included content marketing, PPC, link building, and social media. Initial work also included rebuilding the original website, optimising content and performing technical onsite SEO work.
Our tailormade digital marketing strategy was hugely successful, as demonstrated by the below statistics. Wellspace experienced a 896% increase in visitors to their website and more than 50% of targeted keywords rank in Google’s Top 10! The strategy evolved and changed over the course of 24 months to meet the ongoing needs of Wellspace.
By the time our strategy came to a close, Wellspace had received organic enquires from global household, premium brands, such as Ralph Lauren and Fujitsu. Overall, the wellbeing tech start-up made a significant space in the corporate health and wellbeing sector.
Increase in organic traffic
Increase in referral traffic
Increase in overall visitors to the website
Increase in keywords ranking on page 1
Of keywords in Google’s Top 10