As a digital marketing agency that specialises in SEO, one of the questions we are most frequently asked is “how long will it take for my website to rank?”.
And, like most SEO questions, it’s a tricky one to answer.
Nobody can say for sure how long it is going to take for your website to rank in Google. However, what we can tell you is that it is not always a fast process.
Various factors including your level of competition, SEO budget, current website performance and updates to the search engine algorithms can all impact the time it takes to rank in Google.
Unfortunately, there are no magic tips or tricks that can get you ranking at number 1 within a week. (Our job would be a hell of a lot easier if there was!) But there is a handful of tried and tested ways to help your website rank higher on Google.
Prioritise High-Quality Content
With SEO, you get out what you put in. If you haven’t uploaded any new content to your website in a while, it’s going to take you longer to rank on Google.
Your digital marketing strategy will likely include several tactics to help your business grow online. But if you want to decrease the time it takes to rank in Google; high-quality content is your first step.
Google rarely shares insights into how to improve your chances of ranking, but one piece of advice the webmasters have given over and over again is “focus on quality content”.
You should be creating content at least once a week that is reliable, informative and relates to your audience.
The more quality content you produce, the better chances you will have of ranking. Evergreen blogs, infographics, newsjacking articles, in-depth articles, video blogs and opinion pieces are all great examples of quality content.
Not only should you be regularly creating and distributing quality content, but you should also be creating content that focuses on user intent.
Thanks to numerous algorithm updates, including RankBrain, Google now understands the intent behind a search query. And the search engine aims to give search users exactly what they’re looking for.
Pay Attention To Your Niche
When carrying out keyword research, most people target high volume keywords. However, these keywords also have higher competition, making it challenging to rank for them.
If you want to decrease the time it takes to rank, create content based around the niche keywords. Yes, the search volume may be lower. But your content will directly target the people who are looking for/interested in your niche.
Promote New Content On Social Media
Whenever you create a new piece of content or you just want to promote a bit of old content, one of the first places you should head to is social media.
When talking about social media you are going to immediately think about Facebook, Instagram, Twitter and LinkedIn, however, there are hundreds of social media platforms which you should be using to distribute your content on.
In 2018 Hootsuite reviewed the rankings of articles based on their social media distribution. This demonstrated that articles with ‘top social shares” on average performed 22% better than pages without social media distribution.
Whilst all the main social media platforms can help your content to rank faster, Twitter and YouTube probably offer the best opportunity for rapid ranking at the moment.
Build Valuable Backlinks
SEO guru Neil Patel swears by backlink building. He, like us, understand the value of building high-quality links back to your website.
Backlink building often gets a bad rep. And this is due to years of black-hat SEO people using dodgy tactics and spammy backlinks to manipulate the search engines. But those days are gone.
And we can assure you that building reputable backlinks is an excellent way to get your website ranking.
An effective way to build quality links is by reaching out to websites and offering to write guest articles for them.
You should focus on reputable websites within your industry that share the same audience as you. Plus, aim for websites that have a higher domain authority than your own website and a low spam score.
Don’t forget – regularly publishing quality content may well lead to organic backlinks!
Focus On On-Site Optimisation
Depending on the size of your website, on-site optimisation can be a relatively simple job. However, don’t underestimate the power of on-page optimisation!
To help improve your chances of ranking in Google, you should focus on title tags, meta descriptions, headings and subheadings and internal and external links. Image alt tags and optimisation for voice search should also be taken into consideration.
Up Your SEO Budget
If you outsource your SEO to a freelancer or agency, and you would like to decrease the time it takes to rank on Google, it may be time to talk about budget.
SEO tactics are one of, if not the most cost-effective digital marketing strategy. When done properly, SEO can achieve long-term results that will continue to benefit your website, long after they are carried out.
However, if your SEO agency or freelancer is working with a small budget, it is going to take them much longer to get your website ranking on Google.
Get In Touch
If you have any question about how to rank higher in Google, or if you would like some help with your SEO, feel free to get in touch.
GrowTraffic is an award-winning digital marketing agency based in Lancashire and Yorkshire. We specialise in SEO and Content Marketing – but we offer a wide range of digital marketing services.