Over the years, we’ve written plenty of articles about blog writing. And as we specialise in SEO, we often provide our advice on writing SEO-friendly blogs. We’ve even covered this exact topic in this lengthy 2017 blog.
Aside from our articles, the web is jam-packed with advice on writing SEO-friendly blogs. However, with each algorithm update, people are left questioning if their blogs are the correct length.
Do Search Engines Care About The Length Of SEO-Friendly Blogs?
(No. And yes.)
Sometimes it doesn’t even have to be something as big as an update to send people into a frenzy. In the past week or so, the SEO community has been discussing word count more than usual following a tweet from John Mueller.
In his tweet, Google’s Senior Webmaster Trends Analyst stated that matching the word count of your articles to top-ranking articles isn’t going to make your pages rank first. This isn’t the first time Mueller has said word count is not a ranking factor. He also mentioned it in August 2019.
Mr Mueller might have thought that these little snippets of information would be helpful to those writing content.
But in reality, they left most people scratching their heads and wondering (once again), how much should they be writing for their SEO-friendly blogs.
Because let’s face it, we don’t write blogs just for ranking factors. We write them for an audience. It’s all well and good writing a quick 200-word blog and optimising it for Google with the hope of it reaching the top spot. But if it doesn’t provide anything useful for your audience, it’s pretty pointless.
What Should My Blog Word Count Be?
If you do some research, you will get tons of different answers regarding the correct length of blogs, from 300 words to 5,000 words. And the truth us, there is no right answer.
When it comes to writing blogs, quality trumps quantity every. single. time.
A well-written 800-word blog, that’s been correctly optimised and answers an actual search query is sure to rank higher than a 3000-word blog that’s been written simply for the sake of it.
Plus, we believe most web users prefer short yet well-written blogs that are to the point. However, if your blog is too short (less than 300 words) Google may regard it as ‘thin content’. Thin content is content that has little to no added value and (you guessed it) Google does NOT like thin content.
On the opposite end of the scale, blogs that are too long can quite easily go off-topic – which can lead to people leaving the page before finishing the blog.
Here at GrowTraffic, the SEO-friendly blogs we create are usually between 800 and 1000 words long. We find this is an ideal word count for high-quality blogs. It enables us to expertly address a specific topic and provide an answer to a search query without going off topic.
Our advice to you is to keep this word count in mind when writing blogs, but don’t take it too seriously. Instead, aim to cover the topic. Write a blog that’s resourceful to your audience and directly relates to your target keyword. Write until you are happy with the article you have produced.
If the article is 700 words – don’t sweat it. Adding content just to make up a word count is a sure-fire way to go off topic and lose the interest of the reader. Similarly, if the finished article is 1500 words, that’s OK too!
Important Ranking Factors
When creating an SEO-friendly blog, there are other key factors that will help your blog rank higher. And they’re more important than word count! These include:
- Keywords – Ensure you do your keyword research before you write any blogs. Once you have an understanding of what your audience is searching for, you can create blog topics that are industry-related and useful to your audience.
- Structure – Your blogs should be correctly structured to ensure they’re easy to read (or skim over). They should include a snappy introduction that will get the reader hooked. They should also have clear paragraphs, short, punchy sentences and a conclusion. You might want to add a call to action in your conclusion.
- Keyword placement – Your keyword should be strategically placed in the title and in the H2 or H3 headings. Plus, your keyword (or variables of it) should appear a few times throughout the blog and in the slug.
- Meta Description – This will give readers the first impression of your blog, so, write a compelling meta description that includes your keyword for optimisation.
- Images – Illustrate the blog with relevant images and include the keyword in the image alt text to optimise them.
- Links – Include internal links to other relevant articles on your website. Plus, include external links to relevant web pages or articles.
- User-friendly – Avoid using confusing industry jargon that’s going to put readers off. Instead, keep your blog upbeat and interesting.
- Mobile-Friendly – Ensure your blog is user-friendly on all devices including desktop, tablet and mobile.
- Voice Search – Voice search is rapidly gaining popularity and your blog posts should reflect that. Perhaps optimise your blog for voice search by turning your title into a question.
Top Tip: Install an SEO plugin, such as Yoast, to help you write SEO-friendly blogs for your website.
Get In Touch
If you would like any help with your blog-writing, get in touch with GrowTraffic. We are a digital marketing agency that specialises in SEO and content marketing.