New GT Blog Header - How To Properly Optimise Your Google Display Ads

There is a lot more to Google ads than just being able to search the internet and campaigns.

Your best option and the best type of advertisement at Google is the “Google Display Ad”.

How Do Google Display Ads Help?

Google Display Ads are mentioned on many websites and web pages, but they are not directly under Google’s branch. They are also an excellent step for these companies and businesses to raise the correct type of brand awareness.

Optimise Display Campaigns On The Google Display Network

  1. Set Your Display Campaigns Up for Success

First, make sure that you correctly check and track the website you are using and that all the conversions are up to date.

Doing this will ensure that your Google ads meet your clients in different and relatable ways.

  1. Reach The Right Audience at The Right Moment

Keep the site visitors who have recently visited your page interested by remarketing what your business is about with Google Ads.

Customers and consumers will often visit your page before they buy, so make sure that they remarket what you sell so they are fully invested in your business.

  1. Match The Message and Bid To The Moment

Use many different resource areas in many sizes and formats when displaying your Google Ads. When other things are used, like image ads, consumers see way more conversions.

A picture of the google logo

How To Optimise These Ads?

Google ads and their optimisation are changing your Display campaigns as they must be optimised to the best possible ROI.

Exclude Mobile Apps 

If you do not want your advertisements to be included in any media, specifically mobile apps.

Then I suggest that you don’t include them in your Display ads as the use of your budget will run a lot more smoothly.

Increase Ad Strength

The use of an Ad and its strength is a clear indication that the relevance of this and the diversity included are linked to the combinations of your ads.

Having more up to date and recent content is a great thing for your Display Ads as it can help you get the correct type of advertisement that you want in front of your clients that represents your business and the overall performance.

Optimise For The Best Performing Device

When performing these display campaigns, it is essential to check and see which kinds of devices are performing at the best possible rate for your business and exclude the ones that are not necessarily working for you.

the image shows a google logo

Different Ways To Optimise These Google Display Ads

This is the main objective of seeing how these Google Display Ads can help you increase your company’s brand awareness, the website’s overall traffic, and the possibility of conversions.

  1. Custom Intent Audiences

Custom intent audiences only work through and on the Google Display Network.

Google Display ads will show these advertisements to readers interested in these different keywords on many other platforms.

  1. Dynamic Product Feed Ads

After testing the main form of Google’s Display ads, we need to try next and use dynamic product feed ads.

These ads can be used for different advertisements and retargeting too. To use these ads, you need to be able to upload a feed of the content of the work that you do to Google ads along with any images or other information.

  1. In-market Audiences

These in-market audiences are pretty like these custom intent audiences. They can also target readers and visitors searching for something close to your website and business, including Google Display ads.

  1. Keyword Targeting

Another great option that can be included in your Google Display ads archive is the different options of keywords that can be used.

Targeting these keywords enables you to be more generic with how you display the campaigns you are targeting.

You can use this in many ways, but it must include the main keyword.

  1. Retarget These Audiences

Re-marketing these Google Display ads is often the best way to display the use of these campaigns.

You can see if this works by testing these different advertisements that include the main keywords and what your business is about.

Optimise Your Google Display Ads

If you want to know more about Google Display Ads, give us a call. We would love to talk to you. Email, info@growtraffic.co.uk phone tel:016170620012 Or fill in the contact form page.

For additional information and tips on other topics, head over to our blog page.

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