How to Use Google AdSense and Other Ads Simultaneously

Like all things Google, ads can be complex, and the world of AdSense can be quite daunting. AdSense is a way of getting your relevant and engaging ads out there and monetising your ad content in a simple (and free) way. However, there’s a long list of restrictions and policies when it comes to Google AdSense.

In this blog, we will highlight how to use Google AdSense and other ads simultaneously to get the best out of your ads.

Can You Use Google AdSense With Other Ads

In short, yes. Google AdSense allows for affiliate and limited text links alongside their ads. There are many other websites you can use to monetize your web traffic that can be used in conjunction with Google AdSense. Not all, but a number of ad networks can work in parallel with AdSense and should, for you to get the most monetisation from your ads.

Women Looking At Web Ads

Google’s Rules

So why not just upload your ads to every network? Google has some regulations and policies that must be adhered to if you want to publish ads through AdSense. These rules may be limiting what you can publish and where.

Following The Valuable Inventory Policy, publishers cannot place ads where there is no relevant data. This applies to excessive advertising. If Google deems your ads to be of a quantity too high, or on a page that doesn’t relate, it may limit or disable ad serving.

This has a part to play when you are publishing ads from non-Google networks too. The more content you have, the more ds you can support, so be aware when publishing ads that, you have enough content to support them.

When looking at ads, Google prioritises the user experience and the content over the ad. When publishing several ads through several networks, you must be aware of ad placement. Adhering to the policies regarding ad placement is crucial when publishing a large number of ads. Google doesn’t want to see multiple obtrusive ads that make the site less user friendly.

What Google permits in terms of ad placement will have a knock-on effect on the ads you publish elsewhere – stick to Google’s rules!

Types Of Ad

Google AdSense allows for a variety of different ad formats including; display ads, link unit ads and matched content ads, to name a few. Ad density – the amount of each specific ad type is again based on the regulations stated in their Valuable Inventory Policy.

Using a mix of ad types is a brilliant way to drive traffic to your site as it engages several different users.  When using other ad networks, alongside AdSense, the same rules apply. Drawing unnatural or unnecessary attention away from the core content of a web page is not permitted. This is something to consider when creating several ads through several networks.

Web Ad On PhoneLimitations

Sure, integrating more than one ad network alongside AdSense can increase revenue and clicks. However, alongside that, a number of ad networks can increase complexity as ultimately, we still need to play by Google’s rules.

Be aware, do other ad networks impose any limitations of their own? With Google being the most adaptable and ever-changing search engine, it is common that other networks aren’t up to the same speed and there don’t work well in conjunction with AdSense. Our top tip – do your research on the ad network. Does it follow similar policies to Google? Will they work well together?

It’s always important to note that ads will perform differently depending on their type, placement, and competition. Ultimately, you want your ads to drive and monetise your web traffic, so be sure that they are all viable.

At the crux of ad campaigns – is the user experience. Bombarding a site user with ads, do the opposite of driving traffic to your page, instead, it makes them leave, due to the ‘spam’ looking web page. More and more ads could do the opposite of your intention and could lead to declining engagement rates.

In a nutshell, yes, using AdSense alongside other ad networks can work, can improve engagement, and can result in higher revenue, only if, you keep the user and Google happy, that is!

Get In Touch

Need some advice on your ad campaigns? Let us know!

Call 0161 706 0012

Or, drop us a line at info@growtraffic.co.uk

 

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