The death of African American George Floyd under the knee of a white police officer in the US has triggered rounds of protests throughout the USA and in other parts of the world. Brands around the world are trying to find their voice in this issue and there has been some painful missteps and too much awkward silence from some of the worlds’ biggest brands. Read more
Building Your Brand with Your Blog: ‘The Blogging Blogs’ Part 4
Well it’s another day and another of The Blogging Blogs from the GrowTraffic team (I bet you were hoping we’d got bored by now, weren’t you?) and today we’re taking a look at how you can use your blog to build and enhance your business’s brand and your relationship with your customers. Don’t worry, this is the last one I’ll do for a few days, I’ll give you (and me!) a blogging break…
As we’ve already established over the last few posts, writing a regular blog post on your website can have so many benefits for both your website and your business that it is sometimes hard to understand why everyone isn’t doing it. Admittedly, there are drawbacks to taking on the commitment of a blog, and we will look at these in more detail in later posts, but for now I’d still like to concentrate on the positives and explore another massive reason in support of the humble blog. Read more
The Changing Face of SERP Signals; Past, Present and Future
How have Search Engine’s Ranking Signals Evolved?
- 1996 – 1999 Rankings based on on-page keyword use and metadata
- 1999 – 2002 PageRank and onpage keywords
- 2002 – 2005 PageRank, page, domain name and anchor text of link portfolio
- 2005 – 2009 PageRank, on-page, domain name and anchor text, diversity of linking domains, domain authority and topic modelling.