Cast your mind back to 2010 – One Direction formed, David Cameron became Prime Minister and it was relatively easy to ‘cheat’ SEO. All three were terrible things but as an SEO, I’m going to focus on the last.
Write a blog on Algorithms they said.
What ARE algorithms? I asked?
And, with a heartfelt, ‘sorry it’s a tough one’ …research them, they said.
So, I did, and this is what I came up with.
Now, if like me, you are a complete computer algorithms virgin, but you want to find out about what exactly algorithms are, it will be worth reading on. Read more
Yes, it’s true: Google are treating us to yet another Panda update and my Twitter feed went a little bit bonkers this afternoon as everyone caught on to what’s been happening. These things always seem to happen on a Friday! Oh well, it keeps us on our toes. Read more
The crazy world of SEO was thrown into a state of panic on 20th May 2014, when Matt Cutts declared on his Twitter page that “Google is rolling out our Panda 4.0 update starting today”. Admittedly, I was on holiday when this sacred announcement was made, sipping a cocktail from the free bar whilst reclining by the pool, so the initial frenzy passed me by somewhat. I know what you’re thinking; ‘what relevance can the holiday have to the algorithm update’? It has none; I only mention it to make you jealous! Read more
So they’ve finally confirmed they’ve released the next update of Panda. It seems to have taken place on Bonfire Night and plenty of people out there are reporting their rankings have gone up in smoke! Read more
This is the following SEO technique that Google appears to be going after (or has gone after big style in the last couple of months).Read more
Recently there has been a flurry of people reporting they have been hit with a Webmaster tools penalty that focus’ on the backlinks coming into the site – as this coincides with the most recent update to the Google Panda update (Panda 3.3) I’m assuming it’s part of this update.
Google’s Panda updates exist outside Google’s normal algorithm changes, they are run regularly to tidy up the rankings and the aim of them is to hunt out wrong doers and penalise them for their wrong doings. Read more
It’s fair to say that Google feels humiliated by the content and is hitting back in the only way it knows how to punish everything that resembles content generation.