If you are looking into digital marketing and SEO you will most probably have come across the words ‘inbound marketing’ and ‘content marketing’, stopped for a second and wondered what’s the difference between inbound marketing and content marketing? Read more
(This article was originally written and published in May 2014)
OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.
Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read more
Following in the footsteps of Facebook and Instagram, Twitter announced yesterday that it will shortly be autoplaying all videos by default, meaning that we can now all look forward to many more wasted hours of our lives watching cats fall down toilets or rhinos making friends with lambs. Read more
Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!
As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read more
Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going. Read more
The Content Creation Machine
At the beginning of December, I wrote a little blog post about Google and the Law of Unintended Consequences, a phenomena of which Google seem to be particularly susceptible to. I did promise you a Part 2 to that Part 1 however and, as I am a woman of my word, voila!
In Part 1, I discussed the fact that a lot of Google’s algorithm updates/changes – whilst they do deal with certain issues and advance Google’s goal of providing the searcher with the best search results – nevertheless have unintended consequences, which themselves affect the practicalities of search marketing and the implementation of SEO.
The Content Creation Juggernaut
One such unintended consequence that has far reaching implications and has greatly shaped the world of SEO lately is the formation of the ever hungry content creation machine. In fact, this is possibly the one biggest factor that rules my life as a Freelance SEO Copywriter; it is both the blessing that acquires work to keep me writing and the curse that chains me to this never ending treadmill of having to constantly create new and interesting online content.
The biggest aspect of SEO now is content creation and it is the one universal piece of advice that we give to every client, no exceptions. Basically, if you want your website to rank highly in the SERPs, whatever your field or business sector, you can no longer just build a lovely shiny new website and then leave it static. Oh no, in this crazy world we currently inhabit, to a greater or lesser degree, you have to regularly generate new, original content and upload it to your site.
You know this, I have written many a blog about this already, but how have we got into this situation? Read more
OK, so as most of you obviously already know (as you live on planet Earth) it was Halloween on Friday and that means that not only did you spend most of last night feeling sick, but your social media feeds were also filled with companies making tenuous links between their product/company and the Eve of All Hallows. Well mine were at any rate.
Now, as I am married to a marketer (for my sins) I obviously know how important it is to use key calendar dates to help fill up your blogging calendar – hell, I’ve even written blogs about how important this is – but when I sat down yesterday morning to have a look at the efforts of my fellow marketers and try to think of something inspirational to blog about, I was attacked by a great big scary Halloweeny monstery thingy, who drained me of all motivation.
It wasn’t as if everything that I saw was bad – some of it was good – but most of it was tenuous at best. So, instead of something inspirational, I present you with this. Lucky you. Read more
Well, we’re finally nearing the end of the road for GrowTraffic’s Blogging Series, The Blogging Blogs, and we’re now at Part 6; no, I can’t believe it either, but don’t worry – after this one we’ll be having a blogging break and looking at some different subjects for a while. Thank god!
In the meantime, we’ve decide to go out on a bang and so, in this final instalment (for now!) of The Blogging Blogs, we’ve worked our little socks off in order to bring you the ultimate guide to making sure that your blog is read. Before you get too over-excited though, you haven’t heard the best bit yet – it’s FREE!
Now we can’t say fairer than that so, without further ado, let’s get on with the show… Read more
Well it’s another day and another of The Blogging Blogs from the GrowTraffic team (I bet you were hoping we’d got bored by now, weren’t you?) and today we’re taking a look at how you can use your blog to build and enhance your business’s brand and your relationship with your customers. Don’t worry, this is the last one I’ll do for a few days, I’ll give you (and me!) a blogging break…
As we’ve already established over the last few posts, writing a regular blog post on your website can have so many benefits for both your website and your business that it is sometimes hard to understand why everyone isn’t doing it. Admittedly, there are drawbacks to taking on the commitment of a blog, and we will look at these in more detail in later posts, but for now I’d still like to concentrate on the positives and explore another massive reason in support of the humble blog. Read more