It’s not that surprising that there are many different reasons why the prices of your PPC ads might have changed.
There’s no denying that PPC can be incredibly beneficial for your online business. It attracts leads to your websites, boosts conversions and increases revenue.
When you search for something on Google, hands up who clicks on the sponsored links at the top of the page? No, me neither, so why don’t people click on sponsored ads in Google? Read more
SEO stands for Search Engine Optimisation. It is the practice of making your website search engine and user-friendly so that it is listed high up in a search engine when a person searches for something.
I’ve headed up a number of marketing teams in my time. Recently I’ve been thinking about what it takes to be a CMO. The answer, I realise, is so much more than Head of Marketing or even Marketing Director. Read more
This week has seen a really interesting change in the way Google’s SERPs are being laid out, seeing Google remove the PPC ads from the right hand sidebar with immediate effect. Read more
If you always start with the same foundations you’re never going to build something that’s much bigger than you have before. Something we should all be conscious of in marketing is that if we try to copy what our competitors have already done, we risk failing to realise the potential of our ambitions. Read more
Most business people will understand the difference between paid for listings and organic listings on Google and most of them will be determined to appear highly in the organic listings as they generally percieve this (often erroneously) to be the cheapest way to get online traffic. Read more