In the business-to-consumer space, SEO is a normal practice so why should the business-to-business manufacturing industry have a different set of rules. To be straight to the point, it shouldn’t and here’s why… Read more
Our Favourite Festive Digital Marketing Campaigns
The festive period is the busiest period for us digital marketing agencies. Whether it’s SEO, PPC, social advertising, or video campaigns, at this time of year we get creative and think of the ideal festive campaign for your business. So, I thought it would be appropriate to look back on some of our favourite festive digital marketing campaigns over the years! Read more
How To Use Bold And Headings To Improve SEO
I’m presuming you have sat there and wondered whether bolding specific keywords or using headings will have a direct impact on improving your SEO rankings. And if you’ve done some research on the topic you’ll find many articles claiming the will have an impact on your rankings. Read more
Do Reviews Help SEO?
The short answer is yes, Google reviews can help improve search rankings and general SEO practices. Whilst there is much more to it, online customer reviews can be a strong signal to search engines, it communicates trust and authority to the company. Read more
Is Keyword Density Still Important For SEO?
Keyword density is incredibly important for SEO (Search Engine Optimisation). Over the years the importance and effect of keyword density have changed drastically. In the Pre Panda era, you could essentially ‘spam’ your webpage with your keyword and your page stood a chance of ranking. Read more
Is Readability Important For SEO?
Readability is an important factor for Search Engine Optimisation (SEO) and could improve your rankings in the search results.
Readability is a known ranking when it comes to uploading your content to your website, more specifically when uploading to WordPress with the Plugin of Yoast SEO. If you haven’t used it before or are not aware, Yoast is a feature, with the help of mysterious algorithms that rank the reading difficulty of a piece of writing. Read more
Can Marketing Managers be Trained in SEO Copywriting?
“You can’t teach an old dog new tricks” or so the saying goes. But I disagree. We’re always learning. For those of us that work in the ever-evolving world of digital marketing, we have to learn.
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Should I Hire A Blogger Or A SEO Copywriter?
Content marketing has revolutionised the way we engage with our customers and is something we all need in order to stay on top of competitors.
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