Case Study: VIP VoIP

Using a bespoke targeted SEO strategy that combined content marketing, onsite optimisation and quality backlink building, we were able to help VIP VoIP strengthen their visibility across a number of valuable search terms. 

Read our case study here.

Background

VIP VoIP is a specialist provider working within the business telecommunications and VoIP sector. They provide VoIP solutions for businesses and resellers, helping customers take advantage of modern business telephone systems and communications technology.

Brief

VIP VoIP approached us with a goal of improving the organic search performance and increasing visibility for commercially relevant VoIP-related searches.

Approach

With the goal in mind, we developed a bespoke SEO strategy for VIP VoIP. We combined content marketing, onsite optimisation and backlink building. Carrying out these activities helped improve VIP VoIP’s search visibility, target a wider range of relevant keywords and strengthen its domain authority.

Results

With consistent activity over the course of a year we achieved the following results for VIP VoIP. The SEO campaign delivered strong improvements across their target keywords. By combining content marketing, onsite SEO, keyword targeting and authoritative backlink building, we helped strengthen their organic visibility and domain authority in the competitive market.

VIP VoIP case study image

Our Strategy Included

  1. Onsite SEO 
  2. Content Marketing 
  3. Backlink Building 
  4. Keyword Targeting  

83%

Improvement in ranking position

67%

Improvement in search visibility for a key term

33%

Increase in ranking position

#1

Google ranking achieved for a key search term

71%

Of targeted keywords ranking in the top 10

For businesses that work within competitive industries, SEO isn't a one-off task. Staying consistent with content, ongoing optimisation and authority building is essential to maintain and improve organic visibility over time.

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